The name Fitzroy took months. Typically we had a foundation in place of what we wanted our brand to represent and bring to the surfing industry along with a direction we could take the company. But the name had to compliment this and stay true to the industry we work in.
We turned to weather forecasting areas around the country and spotted Fitzroy.
These are names produced by the Maritime and Coastguard Agency and in total there are 31 sea areas and one of them is FitzRoy. FitzRoy is situated North Spain/South France right next to forecasting area Biscay.
Simple, creative and a connection to our industry, FitzRoy Surf co was born.