Fitzroy Heritage Collection
This week we launched the first items into our Heritage apparel collection. A collection that combines comfort, style and holds true to the origins of Fitzroy.
Born in the North Sea, we are proud to say we are northern. Surfing the freezing waters of the North Sea and calling the Northumberland coastline home, we needed a collection that stated that
The entire collection is Earth Positive. Organic and ethically made, but crucially, manufactured solely using sustainable energy generated from wind and solar power.
Garments with a positive social, and a minimum environmental footprint.
Organic Cotton + Ethically Traded + Carbon Neutral manufacturing = 100% Sustainable
It was important for us to complete the collection with a minimum environmental footprint as when we become surfers/outdoor enthusiasts we also sign up to be activist and promote a better way of living.
Simon and David (founders of Fitzroy) originate from Blyth. A small coastal town in the Northeast of UK. This is where surfing world champion Martin Potter was born and is the home of Fitzroy.
The numbers within the Heritage logo are the co-ordinates to Blyth connecting the collection to its routes and cold water surfing.
The collection is a true representation to the brand and we are proud to share it with you.
We hope you enjoy it.